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International Colloquium Management of Tourism Hotels and Restaurants in Europe


Between resilience, sustainability and Artificial Intelligence (AI)
What are the challenges for players in the cross-border tourism sector?
December 8, 2023
at Schungfabrik, 14, rue Pierre Schiltz, L-3786 Tétange, France

Rich in a diverse natural and cultural heritage while benefiting from the proximity of major population reservoirs in North-Western Europe (Germany, Belgium, France and Luxembourg), these territories, which welcome large numbers of tourists, represent a major economic driver (Lamour and Decoville, 2014).

However, the tourism industry is currently undergoing profound changes due to various crises (health, energy, climate etc...) that have largely disrupted the economic and social model leading to profound changes in the tourism sector (Hussin et al., 2021). In order to identify these major transformations and understand their meaning, this symposium aims to provide the keys to analysis and recommendations for forward-looking solutions through two main issues:

PROVISIONAL PROGRAM

9:00am - 9:30am: Welcome of participants

10:00 am: Opening speeches

10:00-10:30: Plenary session (Moderator: Hélène Yildiz)

Presentation of the challenges of new mutations.

10:45-12:30: Workshops, parallel sessions

 

- Workshop 1: Sustainable tourism and regional appeal, heritage tourism, spa tourism
Issues linked to the energy crisis facing the sector, which is calling into question mass tourism and favoring local tourism, while sometimes abandoning certain tourist areas to the detriment of others.

 

- Workshop 2: The digital tourism experience
Resilience in tourism also involves digitalization. More and more cultural institutions are offering their visitors a variety of digital experiences. Digital experiences can be interactive, taking the form of augmented reality or virtual reality. They can be educational or entertaining. They can be aimed at family audiences, or the disabled.

 

- Workshop 3: Tourism and cross-border cooperation
In order to develop, territories are implementing managerial and legal innovations that are now fuelling an active stream of research. Some cross-border territories are choosing to cooperate on a common project.

 

- Workshop 4: Tourism and mobility of the future
The growing number of urban tourists not only increases the exploitation of natural resources, but also has socio-cultural consequences. This growth is putting pressure on infrastructures, modes of transport and other facilities, and prompting stakeholders to give priority to local tourism.

 

12:30-13:45: Break

 

14h00-15h30: Workshops, parallel sessions

 

- Workshop 5: Genesis and management of tourism wastelands
With the transformation of the tourism sector, the development of tourism wastelands has taken hold, highlighting a process that is common to and concomitant with the evolution of a constantly changing economic sector. Little or not at all investigated, this process of exiting tourism, which concerns tourist resorts as a whole as well as specific infrastructures (accommodation, attractions, etc.), deserves to be taken into account.

 

- Workshop 6: Digital platforms and AI
On the cusp of a fourth industrial revolution (Culot et al, 2020; Murphy et al, 2021), the emergence of artificial intelligence (AI) seems to offer great growth opportunities for all players in the tourism industry. These new digital data processing systems are transforming the value chain of hotel businesses (Jiang and Wen, 2020) and tourism in general (Doborjeh et al, 2021).

 

- Workshop 7: New tourist behaviours in rural and urban areas of the Grande Région
The growing number of urban tourists is leading to increased exploitation of natural resources, which has socio-cultural consequences and puts pressure on infrastructures, modes of transport and other facilities, prompting stakeholders to give priority to local tourism.

 

- Workshop 8: Tourism and regional planning
The aim of this workshop is to discuss the contribution of tourism to the attractiveness of the territory through the prism of different disciplinary fields such as Management, Geography, Sociology and more generally all the Human Sciences.

 

15h45 -16h15: Workshop 9 reserved for workshop rapporteurs

 

15h45 -16h15: Film screenings

 

16h15 -17h45: Restitution of workshops, round tables with local and professional players

 

6:00 pm: Closing cocktail reception, musical interlude

 

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