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8-9 Dec 2023 Tétange (Luxembourg)
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Customizable pageThe ManTHORE Chair in Training, founded by Hélène Yildiz, is organizing an international conference on the Management of Tourism, Hospitality and Catering in Europe Between resilience, sustainability and Artificial Intelligence (AI): At the initiative of the Manthore Chair team, an interdisciplinary scientific group from the Greater Region and various research laboratories (CEREFIGE, C²DH-ULuxembourg, Saarland University-CJFA, HTW Saar, ISIAM, IGEAT-ULB, Lepur and LAPLEC-ULiège, LISER, LIST, LOTERR, UniGR-CBS, etc.) came together to organize an international symposium on the theme of tourism: Cross-border tourism between resilience, sustainability and Artificial Intelligence. Rich in a diverse natural and cultural heritage while benefiting from the proximity of major population reservoirs in North-West Europe (Germany, Belgium, France and Luxembourg), these territories, which welcome large numbers of tourists, represent a major economic driver (Lamour and Decoville, 2014). However, the tourism industry is currently undergoing profound changes due to various crises (health, energy, climate etc...) that have largely disrupted the economic and social model leading to profound changes in the tourism sector (Hussin et al., 2021). In order to identify these major transformations and understand their meaning, this symposium aims to provide the keys to analysis and recommendations for forward-looking solutions through two main issues:
The first axis highlights issues linked to the sustainability of the tourism industry. Indeed, this sector is questioning mass tourism and favoring local tourism, sometimes abandoning certain tourist areas (tourist wastelands) in favor of others. There are a number of points to bear in mind here:
- The growing number of urban tourists is leading to increased exploitation of natural resources, which has socio-cultural consequences and puts pressure on infrastructures, modes of transport and other facilities; this is prompting players to give priority to local tourism. This raises a number of questions:
- With the transformation of the tourism sector, tourism wastelands have appeared in recent years. This usual process is concomitant with the evolution of this constantly changing economic sector. As tourism practices have changed, as tourists and their needs have evolved, the facilities designed for them have had to change, adapt and renew. As a result, certain tourism products and infrastructures have lost their function, for a variety of reasons, and in particular because they are no longer in tune with demand. As a result, they are no longer part of the tourist industry, and have become tourist wastelands. Little or not at all investigated, this process of exit from tourism, which concerns tourist resorts as a whole as well as specific infrastructures (accommodation, attractions, etc.), deserves to be taken into account. Often present within a territory that continues to be frequented by tourists, understanding it presents multiple challenges, particularly that of the future of the territories confronted by it. Here are just a few of the questions that can be asked in this context:
- In order to develop, territories are implementing managerial innovations that are now fuelling a particularly active stream of research into territorial marketing, territorial branding and geomarketing. The aim of this workshop is to discuss the contribution of tourism to territorial attractiveness through the prism of different disciplinary fields such as Management, Geography, Sociology and, more generally, all the Human Sciences. Here are a few examples of questions raised during the workshop:
- At the same time, other cross-border territories are choosing to cooperate, thus generating partnership systems and agreements around a common project. This raises the following questions:
In the second area, resilience also involves digitalization. More and more cultural institutions are offering their audiences digital experiences. These are diverse in nature.
- They can be interactive, taking the form of augmented reality or virtual reality, or they can have a didactic or even playful function. They may be aimed at family audiences, or those with special needs. This avenue of transformation offers a major line of research that raises a number of questions:
- In this fourth industrial revolution (Culot et al, 2020; Murphy et al, 2021), the emergence of artificial intelligence (AI) seems to offer great growth opportunities for all players in the tourism industry. These new digital data processing systems are transforming the value chain of hotel businesses (Jiang and Wen, 2020) and tourism in general (Doborjeh et al, 2021). Against this backdrop, the impact of this new technology on business organization and performance raises a number of questions:
This one-day symposium will feature open plenary sessions, workshops, round tables and parallel sessions. Contributions are welcome on these two main themes, as well as on related issues related to tourism.
Papers will be published in a coordinated book chapter.
For contribution proposals:
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